   
Corporate Communications  
Ciudad Grupo Santander, edificio Arrecife, planta 2  
   
28660 Boadilla del Monte (Madrid) 
comunicacion@gruposantander.com  
www.santander.com 
1 
Santander sets a new standard for profitable growth, 
targeting more than 210 million customers, over €20 billion 
profit and more than double cash dividend per share by 2028 
 
 
• 
At today’s Investor Day in London, the bank will outline its strategic plan for the next three-year cycle, 
including key financial and operational targets. 
• 
The bank expects to see continued growth in customers across all markets, growing its customer 
base from 180 million at the end of 2025 to more than 210 million by 2028, further strengthening 
its position as the leading bank by customers across Europe and the Americas. 
• 
This growth, when combined with the ongoing benefit of the bank’s ONE Transformation 
programme, is expected to result in a return on tangible equity (RoTE) above 20% by 2028, and well 
into double-digit growth in earnings per share. 
• 
This growth is expected to enhance capital generation and returns, more than doubling the cash dividend 
per share versus 2025 and accelerating to high teens growth in value creation by 2028. The bank will 
increase the cash dividend to c.35% of group profit from 2027 results, allocating c.15% to share buybacks1. 
• 
In addition, Santander’s board of directors has submitted a final cash dividend for 2025 of 12.5 euro 
cents per share for approval at the forthcoming general shareholders’ meeting. As a result, the total 
cash dividend per share for 2025 will be 24 euro cents, up over 14% versus the previous year. 
• 
Deborah Vieitas to join the group board. 
 
 
London, 25 February 2026 - PRESS RELEASE 
Banco Santander today presents its strategic plan for 2026–2028 at its Investor Day in London, marking the 
next phase of value creation for the bank. 
 
The plan builds on the successful delivery of the 2023–2025 strategic cycle and sets a roadmap for structurally 
higher returns over the coming years. Ana Botín (executive chair), Héctor Grisi (CEO) and Jose García Cantera 
(CFO) will outline the group’s strategy and key financial and operational targets, which include the following2: 
• 
By 2028, the bank aims to reach more than 210 million customers, up from 180 million at the end of 
2025, further strengthening its position as the leading bank by customers across Europe and the Americas. 
• 
By growing revenue mid-single digit and reducing total costs3 every year (resulting in an efficiency ratio 
of c.36% by 2028), the bank expects to achieve a profit of more than €20 billion by 2028. 
• 
This would result in a return on tangible equity (RoTE) above 20% in 2028, supported by double-
digit earnings per share growth every year in 2026-2028. 
 
1 The board of directors intends (1)  to apply an ordinary shareholder remuneration policy for 2026 to 2028 results that entails allocating approximately 50% of the Group’s  underlying profit (excluding 
non-cash, non-capital ratios impact items), split approximately evenly between cash dividends and share buybacks for 2026 results, and (2)  to distribute to shareholders any excess capital at the end 
of the 2026-2028 period. From 2027 results, the ordinary shareholder remuneration policy is expected to comprise around 35% of Group underlying profit (on the same basis) in cash dividends and 
around 15% in share buybacks. Execution of the shareholder remuneration policy and of the distribution to shareholders of any excess capital at the end of the 2026-2028 period remains subject to 
future corporate and regulatory decisions and approvals. 
2 Projections and targets for Santander Group and its UK and US businesses in this announcement assume completion of the announced TSB and Webster acquisitions, which are pending completion 
and subject to customary conditions including regulatory and, for Webster, shareholder approvals. 
3 In constant euros and under a constant perimeter. 


   
Corporate Communications  
Ciudad Grupo Santander, edificio Arrecife, planta 2  
   
28660 Boadilla del Monte (Madrid) 
comunicacion@gruposantander.com  
www.santander.com 
2 
• 
The bank will increase cash dividend payout to c.35% of group profit from 2027 results onwards, 
with c.15% allocated to share buybacks1, and more than double the cash dividend per share versus 2025. 
• 
Accelerating to high teens annual growth in tangible net asset value plus dividend per share 
(TNAVps+DPS) by 2028. 
 
Capital strength will remain a cornerstone of the strategy. Santander expects to operate in 2028 with a CET1 
ratio of approximately 13%, within the 12-13% operating target range. 
 
The board intends to maintain its shareholder remuneration policy of distributing around 50% of profit 
through a combination of cash dividends and share buybacks, subject to corporate and regulatory approvals. 
The bank has already committed to distributing at least €10 billion in share buybacks from 2025–2026 
earnings, with €5 billion launched earlier this month and €1.7 billion already executed in 2025. The board 
also intends to return to shareholders any excess capital above 13% at the end of the plan. 
 
In 2025, Santander delivered a record attributable profit of €14.1 billion in 2025, marking the successful 
completion of its three-year strategic cycle. Over the 2023-2025 period, earnings per share increased 
68%, while tangible net asset value per share plus dividend per share increased by 14% per year on 
average. Since 2021, including the newly announced €5 billion buyback, Santander will have returned 
€16.2 billion to shareholders through share buybacks, representing approximately 18% of its outstanding 
shares. Over the 2023-2025 period, Santander’s share price increased by over 250%. 
 
These results reflect the strength of Santander’s diversified model, the impact of ONE Transformation and 
the growing contribution of its global businesses, demonstrating the group’s ability to translate scale and 
simplification into higher returns. This performance provides a strong starting point for the next phase of 
value creation. 
 
Ana Botín, Santander’s executive chair, said:  
"Our strategic plan for 2026-28 sets a new standard for profitable growth, with the aim to serve more than 210 
million customers across Europe and the Americas. Customer growth, together with disciplined execution of ONE 
Transformation, will drive higher revenues and structurally lower costs, resulting in an efficiency ratio of c.36% and 
a RoTE above 20% by 2028. 
 
With the acquisitions of TSB in the UK and Webster in the US, once fully integrated, we will achieve top-tier 
profitability — 16% in the UK and 18% in the US — in two of Santander’s core markets. 
 
We are building a global financial services platform, leveraging a decade of investment in technology and AI. Our 
unique advantage, global and in-market scale, creates powerful network effects and a competitive moat that is 
difficult to replicate. 
 
The trust we have built in Santander over 168 years of delivery, our ability to operate profitably in the most 
regulated markets, and our physical presence — thousands of branches and colleagues connecting with customers 
every day — give us a competitive edge in the AI era that few can match. 


   
Corporate Communications  
Ciudad Grupo Santander, edificio Arrecife, planta 2  
   
28660 Boadilla del Monte (Madrid) 
comunicacion@gruposantander.com  
www.santander.com 
3 
 
As over the past decade, I am confident we will deliver again. Sustainable, profitable growth is the foundation of 
our capital generation and what enables us to provide compounding returns and distributions over the long term.” 
 
ONE Transformation 
A central pillar of the plan is the continued execution of ONE Transformation, which is delivering efficiency 
gains and operational leverage across the group through the scaling of common technology platforms across 
the bank’s global businesses. Santander expects to improve its efficiency ratio through further simplification 
of products and processes, increased collaboration across its global businesses and the scaling of common 
technology platforms. 
 
Investments in data & AI are a key lever of ONE Transformation, fully embedded in the businesses and focused 
on hyper-personalized customer journeys, AI-powered frontline productivity and end-to-end process 
automation. By 2028, the bank expects to generate more than €1 billion of business value annually (cost 
savings plus revenues) from data and AI initiatives, contributing around 1 percentage point of the group’s 
cost-to-income improvement. 
 
Santander will continue to leverage its five global businesses (Retail, Openbank, CIB, Wealth and Payments) 
to optimize returns and enhance customer value.  
 
• 
In Retail, the focus is on becoming a global digital bank with branches, increasing digital sales and 
reducing cost-to-serve.  
• 
In Openbank, the global consumer business, is scaling as a connected and efficient digital platform 
across markets.  
• 
In CIB, capital-light, fee-based activities will continue to grow, while enhancing operational leverage.  
• 
In Wealth, assets under management and insurance penetration will expand, improving profitability.  
• 
In Payments, revenue will continue to grow at a double-digit pace, supported by scale and 
interconnected platforms, with improving margins. 
 
Capital allocation 
Disciplined capital allocation remains central to the strategy, focusing on businesses and markets capable of 
generating returns above the cost of equity. The bank’s successful M&A strategy in the past 12 months is 
simplifying the group’s footprint while strengthening the bank’s presence in two critical markets in the UK with 
TSB and in the US with Webster.   
 
The bank’s businesses in the UK and US are expected to reach RoTE of c.16% and c.18% respectively by 2028, 
in line with the most profitable banks in their peer groups, while around 80% of the group’s overall  loan book 
and c.65% of operating profit before tax will be generated in hard currency markets, enhancing earnings 
resilience and reducing volatility.  
 
Final dividend 
The board of directors of Banco Santander is today announcing its decision to submit a final cash dividend 
against 2025 profit of 12.5 euro cents per share for approval at the forthcoming annual general meeting 


   
Corporate Communications  
Ciudad Grupo Santander, edificio Arrecife, planta 2  
   
28660 Boadilla del Monte (Madrid) 
comunicacion@gruposantander.com  
www.santander.com 
4 
(AGM), expected to be held on 27 March 2026. As a result, the total cash dividend per share charged to 2025 
results will be 24 euro cents, an increase of over 14% compared to the cash dividend against 2024 results 
(21 euro cents). The final cash dividend for 2025 will be paid on 5 May 2026.  
 
The total shareholder remuneration against 2025 results will be approximately €7.05 billion (around 50% of 
the group's attributable profit for 2025), divided approximately equally between cash dividends and share 
buyback programmes. It represents an equivalent yield of approximately 4.5%4. The Santander share price 
has increased over 75% in the last 12 months. Earlier this month, the bank started a c.€5 billion share 
buyback, comprising c.€1.8 billion against the second-half of 2025 results, as well as c.€3.2 billion linked to 
excess capital from the sale of 49% of Santander Poland. 
 
From 2027 results onwards, the group intends to increase the cash dividend component of shareholder 
remuneration to around c.35% of group profits (versus 25% today), with c.15% allocated to share buybacks, 
and aims to more than double the cash dividend per share by 20281 versus 2025. 
 
The recording of the Investor Day and the presentations will be available on Santander corporate website 
after the event (view). 
 
New board member 
The board is also submitting to the shareholders’ meeting the appointment of Deborah Vieitas as a new 
independent director, subject to regulatory approval. Vieitas will fill the vacancy left by Homaira Akbari, who 
has informed that she will not stand for re-election and will therefore step down following this year’s 
shareholders’ meeting. 
 
Deborah Vieitas currently serves as non-executive chair of Banco Santander Brasil and brings extensive 
executive experience in international banking and financial markets, having held senior leadership positions 
at international and Brazilian financial institutions. She previously served as CEO of the Brazilian subsidiary 
of Caixa Geral de Depósitos and held senior roles at global financial institutions including BNP Paribas and 
Crédit Commercial de France. Her appointment further strengthens the board’s international expertise, 
financial services experience and geographic diversity. 
 
 
Group targets for 2026-2028 
Previous period5 
Based on macro consensus 
2022 
2025 
Variation 
Shareholder remuneration 
50% payout (cash dividend + buybacks) in 2026-2028 
Increase cash dividend to 35% of profits from 2027 results1 
40% 
20% 
50% 
25% 
- 
- 
Cash dividend 
More than double cash dividend per share by 2028 
12 euro cents 
24 euro cents 
+100% 
RoTE 
More than 20% in 2028 
13.4% 
16.3%6 
- 
Revenue 
Up mid-single digit every year3 
€52.2 billion 
€62.4 billion 
+20% 
Costs 
Total costs down every year3 
€23.9 billion 
€25.7 billion 
+8% 
Profit 
Over €20 billion 
€9.6 billion 
€14.1 billion 
+47% 
 
4 Per Banco Santander's market capitalization on 24 February 2026. 
5 Results figures on an underlying basis. 
6 2025 RoTE changed from 16.3% to 15.2%, efficiency ratio from 41.2% to 45.3% and cost of risk from 1.15% to 1.14%, reflecting already announced reporting changes effective 
from Q1 2026. No impact on attributable profit or 2026 targets.  


   
Corporate Communications  
Ciudad Grupo Santander, edificio Arrecife, planta 2  
   
28660 Boadilla del Monte (Madrid) 
comunicacion@gruposantander.com  
www.santander.com 
5 
Earnings per share (EPS)  
Double-digit growth every year 
54 euro cents 
91 euro cents 
+68% 
CET1 
c.13% (operating range of 12-13%) 
12% 
13.5% 
- 
Number of customers 
More than 210 million in 2028 
160 million 
180 million 
+13% 
Efficiency ratio 
c.36% in 2028 
45.8% 
41.2%6 
- 
Cost of risk 
1-1.10% average in 2026-2028 
0.99% 
1.15%6 
- 
TNAV + Dividend per share  
Accelerating to high teens by 2028 
Double-digit growth in 2023-2025 
- 
 
Businesses targets for 2026-2028 
 
 
Retail 
Openbank 
CIB 
Wealth 
Payments 
Fee income CAGR 25-2028 
High-single digit 
Low-single digit 
High-single digit 
Double digit 
Double digit 
Efficiency ratio 
<35% 
<32% 
<43% 
<30% 
- 
RoTE in 2028 
>21% 
c.16% 
>20% 
>60% 
c.45% EBITDA margin 
 
 
 
 
 
 
