Our strategy and values | Who we are | HSBC Holdings plc




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# Our strategy and values

Opening up a world of opportunity

## Why we exist

We’re here to use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our customers. We’re bringing together the people, ideas and capital that drive progress and growth, helping to create a better world – for our customers, our people, our investors and our communities.

Our purpose – Opening up a world of opportunity – explains why we exist.

![
](/-/files/hsbc/who-we-are/purpose-values-and-strategy/landing-page/250219-purpose-values-and-strategy-video-768x576.jpg?sc_lang=en-gb)

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Find out how we’ve supported one client’s growth from city cinema to multinational multiplex during 50 years as its trusted international financial partner

(duration 2:33)

We’ve simplified our Group organisational structure into four businesses to accelerate delivery against our strategic priorities.

## Hong Kong

## UK

## Corporate and Institutional Banking

## International Wealth and Premier Banking

## We get it done

Moving at pace and making things happen

## We value difference

Seeking out different perspectives

## We take responsibility

Holding ourselves accountable and taking the long view

## We succeed together

Collaborating across boundaries

## Our history

HSBC was established in 1865 to finance trade between Europe and Asia. The experiences of the past 160 years have helped form the bank’s character across the world.

[Read more](/who-we-are/our-strategy-and-values/our-history)

## Our conduct

Operating with high standards of conduct is central to our long-term success. We have processes, policies and a culture designed to ensure fair outcomes for customers and protect the integrity of financial markets.

[Read more](/who-we-are/our-strategy-and-values/our-conduct)

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